The Business Report of the Australian Major Footwear Retailer

The Australian UGG Company Major Assignment The business report of the Australian major footwear retailer-UGG Table of content 1. 0. Executive summary4 2. 0. Introduction5 2. 1. Background of UGG Company5 2. 2. Assumptions and limitations5 3. 0. Overview of the market5 4. 0. The marketing environment5 4. 1. The Microenvironment5 4. 1. 1. Key competitors6 4. 1. 2. Other environment6 4. 2. The Macroenvironment6 4. 2. 1. Demographic environment6 4. 2. 2. Economic environment7 4. 2. 3. Political environment7 4. 2. 4. Cultural environment7 5. 0. Product7 5. 1. The three level of the product7 5. 1. 1.Core Product8 5. 1. 2. Actual Product8 5. 1. 3. Augmented Product8 5. 2. Brand, packaging and labeling9 6. 0. Target segments9 6. 1. Demographic segment—Gender, Age and life-cycle stage segment9 6. 1. 1. Evaluation the needs and wants of the segment (key users benefit)9 6. 1. 2. The market positioning of the segment10 6. 1. 3. The trend of the segment11 6. 2. Geographic segment11 7. 0. The product categories11 7. 1. Evaluation of the categories11 7. 2. The trend and development of the categories11 8. 0. Conclusion12 9. 0. Recommendations12 10. 0. Reference list13 1. Executive summaryThe following report analyses the demographic segment which is classified by gender and age-cycle is targeted by The UGG Company. Firstly, the report briefly describes the background of UGG. Secondly, it shows a general impression of the footwear market and identifies its microenvironment and macroenvironment. Thirdly, it emphasizes the product of UGG and points out the three levels. Fourthly, it judges the two variable segments and illustrates the demographic segment in detail. Then, the report also exhibits its product categories. Finally, it draws a conclusions sum up and gives the recommendations.The secondary information which has close relationship to marketing is the sources of the report. For example, academic journals, textbook, statistics from formal organizations and company websites and newspaper. There are some assessments to evaluate the field of marketing in The UGG Company after assessing. There are two main recommendations for The UGG Company to improve its business: 1. UGG should improve marketing information system in order to do some research to satisfy customers’ needs and wants. 2. UGG should utilize sustainable material to produce products aiming at undertaking its social responsibility and gaining reputation. 0.Introduction 2. 1. Background of UGG Company The UGG Company was first established in California by Brian Smith, a young surfer from Australia (Deckers Outdoor Corporation, 2009). It was acquired by Deckers Outdoor Corporation in 1995. Thompson (2004) reports that the sale astonishingly increased from $250,000 to $11. 75 million between 2003 and 2004. The brand becomes national and year-round nowadays because of more than 70 shoe styles except its classical-style boots and slippers (Thompson, 2004). He also mentions that the sales project in 2004 was set up at $75 million which was in double growth of 2003’s. 2. Assumptions and limitationsThe limitation of the report is not enough adequate information presenting. With the development of globalization, the company should take actions depending on the varied circumstances to have a strong position in its marketplace. 3. Overview of the market IBISWorld Pty Ltd (2009) defines the footwear retail as a connection between the manufacturing company and customers. It also identifies that the shoe retail is mainly concerned about purchasing and promoting attractive shoes without any change to the customers. Other activities such as customer service, cash handing are also involved in the footwear retail (IBISWorld Pty Ltd, 2009).According to the statistics by IBISWorld Pty Ltd (2009), the industry has revenue of $2475. 0 million between the year 2008 and 2009. But meanwhile, it experienced a real growth of -2. 9%. 4. The marketing environment 1. The Microe nvironment 1. Key competitors Footwear market is a competitive marketplace because of globalization. There are 3,238 retails providing large number of appealing shoes to customers in Australia and there are 48 sheepskin retails among them (Yellow Pages Australia, 2009). Barack (2008) recognizes that in the present environment it is a difficult task for retailing to maintain the same revenue as before.Other famous brands like Chukka boots and Rocky are the direct competitors to UGG (Wikipedia, 2009). IBISWorld Pty Ltd (2009) asserts that Ascendia Retail Pty Limited is the top indirect competitor to UGG because it holds 16% of the Australian market. Followed by that, Betts Group Pty Ltd takes up 6. 8%. And 77. 2% of the market is made up of other companies such as NIKE Australia and Foot Locker. 2. Other environment The footwear retail industry including UGG often depends on resellers which belong to marketing intermediaries like Myer to promote its goods.And the market for UGG is con sumer markets which individuals purchase shoes for personal use. 2. The Macroenvironment 1. Demographic environment According to the research by IBISWorld Pty Ltd (2009), the demand of footwear retail is affected by age which involves three generations: Generation X, Generation Y and Baby Boomers. Generation X and Y stand for aged 32 to 43 and 14 to 31 respectively. The former group accounts for 42. 0% of the footwear sales in the end of 2007; the latter group has 30. 0% of that. Baby boomers which have aged 44 to 62 account for 25. 0% of the share (IBISWorld Pty Ltd, 2009). . Economic environment Consumer sentiment index, trade weighted index and Real Household Disposable Income play vital roles in the footwear retail industry. Firstly, IBISWorld Pty Ltd (2009) points out that consumer sentiment index represent the consumers’ confidence of economy. It also mentions that trade weighted index has a significant effect on customer demand for imported footwear. Furthermore, incom e is closely related to customer’s purchasing power. For instance, wealthy customers have more buying power to choose whatever they like. 3. Political environmentThe Australian government performed a policy which led to an enormous change in the world of Australian footwear retail. It reduced the protection of the Australian footwear sector in the mid-1980s (Webber &Weller, 2001). They indicate that the footwear industry has to restructure in the modern world in Australia because of globalization. 4. Cultural environment Cultural issues also shape the marketing decisions. Wikipedia (2009) asserts that boots was originally invented by the people who live in cold countries to protect their foot in low temperature environment. Australians form a habit of wearing boots in winter to keep warm. . Product Footwear can be classified into the category of shopping products which are evaluated in the aspect of comfort, quality, price and style. 1. The three level of the product 1. Core Product The core benefit that consumers are really purchasing in the market of footwear is to protect their foot. According to what customers actually want, UGG provides sheepskin footwear which can control the temperature of the bare feet to close to the body regardless of the temperature outside, especially in winter in order to keep customers warm (Deckers Outdoor Corporation, 2009). . Actual Product Actual product defines as â€Å"a product’s parts, styling, features, brand name, packaging and other attributes that combine to deliver core product benefits† (Kotler, Brown, Adam, Burton and Armstrong, 2007, p. 388). Deckers Outdoor Corporation (2009) claims that the philosophy of UGG is to provide comfortable, high quality, attainable as well as fashionable products aiming to deliver core benefits. It also points out that UGG ®Australia is relatively well-known brand because it is the world’s largest purveyor of grade-A sheepskin.Furthermore, actual product of UGG includes its relevant sheepskin care product which is a unique product to retain customers. 3. Augmented Product A number of authors propose that augmented product is â€Å"additional consumer services and benefits built around the core and actual products† (Kotler et al. , 2007, p. 388). UGG creates a website to give convenience for customers searching information and knowing more about UGG. Moreover, UGG provides not only sales service telephone number and e-mail address, but also aftersales service to maximize customer satisfaction (Deckers Outdoor Corporation, 2009).These intangible augmented products contribute the value to the core product in order to gain competitive advantage. 2. Brand, packaging and labeling UGG achieves in the selection of brand name because its brand name can be distinguished from its competitor and easy to recognize. Currently, UGG uses brand extension strategy to launch new products in men’s footwear. In addition, UGG labels â€Å" made in Australia† in the packaging to differentiate from others. 6. Target segments Due to differential needs and wants, the market can be divided into three segments: Gender, Age and life-cycle stage and Geographic segmentation (IBISWorld Pty Ltd, 2009).The target group for UGG is the demographic segment which classified by gender and age-cycle. 1. Demographic segment—Gender, Age and life-cycle stage segment 1. Evaluation the needs and wants of the segment (key users benefit) Classifying segments effectively can bring success to the company (Dibb and Simkin, 1991). Kotler et al. , (2007) assert that gender segmentation has been widely used in the business of footwear. Therefore, the category of footwear retail can be categorized into three main parts: women, men together with children and infants footwear.IBISWorld Pty Ltd (2009) evaluates that women’s footwear occupies a dominant position in the market because it holds 50. 0% of the Australian market share. Ho wever, men’s footwear as well as children’s and infants’ footwear has the same percentage which takes up only half of the percent of women’s footwear in the market share (25. 0%). UGG Company uses differentiated market-coverage strategy to target several market segments and offers several different products. UGG sells the shoes of women as well as men, but it started from women boots originally.It seems apparent that the frequency of purchasing shoes for women is much higher than men. Consequently, UGG focuses on women want initially. Women select their desired shoes in the aspect of styles and colors (IBISWorld Pty Ltd, 2009). Typically, women regard the styles and colors as fashion. Most of them will try their best to follow the current fashion. Deckers Outdoor Corporation (2009) declares that providing fashionable products is one of the objects of UGG Company to satisfy the women want of fashion.In the modern world, many famous stars like Julia Roberts wearing the boots of UGG causes a fashion of wearing UGG boots (Blakeley, 2004). Compared with women, men are more concerned with the price and quality of the shoes. According to Deckers Outdoor Corporation (2009), UGG Company offers the footwear which value comfortable and the highest quality in order to attract men customers. It also claims that UGG Company only use the perfect material to produce products such as the highest quality leathers, suede and the world’s finest sheepskin to keep user warm and comfortable.For instance, the company only uses vegetable-based dyes and put shoes in refrigerated container to prevent melting when transfer (Palmeri, 2006). 2. The market positioning of the segment The UGG Company chooses product differentiation as its positioning strategy. Deckers Outdoor Corporation (2009) promises that it produces accessible luxury products to differentiate from other competitors. For example, Women’s footwear of UGG is range from $60 to $400 (H irshlag, 2006). As a result, the behaviors of buyers who buy the products of UGG are affected by their economic situation. 3.The trend of the segment Currently, men prefer casual and fashionable street shoes rather than athletic shoes (IBISWorld Pty Ltd, 2009). This trend brings new opportunity to the company. O’Loughlin (2005) demonstrates that UGG Company expands its business by crossing gender lines to target men. Sales to men of UGG are up to $53. 4 billion in 2006 (Thompson, 2006). 2. Geographic segment IBISWorld Pty Ltd (2009) lists the footwear retailing locations in Australia by states. A number of authors claim that the geographic segmentation brings benefit in satisfying local differential needs (Kotler et al. 2007). For example, Victoria can be thought of a competitive and mature market in terms of high average income. According to the data by yellow pages Australia (2009), there are 13 retails selling the products of UGG in Victoria. 7. The product categories 1. E valuation of the categories The UGG Company supplies a strong market for unique footwear to outwear (Wilson, 2007). In brief, it involves a variety of boots, casual, slippers and accessories (Deckers Outdoor Corporation, 2009). The category satisfies a variety of customers’ desires. The unique boots bring warm and luxury to buyers.The series of casual shoes meet the expectation of customers who prefer casual lifestyle. The slippers and accessories offer a varied choice for customers. Moreover, the company also provides care products for customers to take great care of the sheepskin shoes for the sake of retaining customers. 2. The trend and development of the categories Edelson (2009) reports that the company will focus on its outwear line in future to appeal more customers who seek sheepskin outwear. She also mentions that the company is interested in expanding the collection of accessories and designing handbags for UGG fans. . Conclusion From analysing and evaluating the s tatistics searched, we can conclude that UGG can target the demographic segment which is classified by gender and age-cycle effectively. It takes the microenvironment which includes marketing intermediaries, customers and competitors together with macroenvironment which involves demographic, economic, political and cultural environment into consideration. Furthermore, it identifies the emerging trend of the product categories and discovers the opportunity for attracting potential customers to make the profit as high as possible.However, UGG still lacks efficient information about marketing intelligence and research. 9. Recommendations 1. UGG should improve marketing information system in order to do some research to satisfy customers’ needs and wants. †¢ David (1989) emphasizes that marketing research can assist marketing managers perform and recognize the market segments well. For UGG, the company should design some survey to collect primary data to analysis customer pr eference such as the colors, size and length. 2. UGG should utilize sustainable material to produce products aiming at undertaking its social responsibility and gaining reputation. UGG should continue using vegetable-based dyes and healthy material. 10. Reference list Barack, L. (2008). From Ugg to Utterly Impressive. On Wall Street, 18(9), 64. Blakeley, K. (2004). Foot Fetish. Forbes Global, 7(1), 20. David, C. (1989). Trends of Marketing Research. Marketing Intelligence & Planning, 7(9/10), 17-24. Deckers Outdoor Corporation. (2009, September 29). Retrieved November 05, 2009, from http://www. uggaustralia. com. au Dibb, S. & Simkin, L. (1991). Targeting, Segments and Positioning. International Journal of Retail & Distribution Management, 19(3). Edelson, S. (2009).Ugg Taps Nichols for Outwear Line. Women’s Wear Daily, 197(103), 9. Hirshlag, J. (2006). Ugg’s First Boutique Set to Bow in SoHo. Women’s Wear Daily, 192(116), 16. IBISWorld. (2009, October 14). Footw ear Retailing in Australia (G5222). Retrieved from IBISWorld database. Kotler, P. , Brown, L. , Adam, S. , Burton, S. and Armstrong, G. (2007). Marketing (7th ed. ) French Forest, NSW: Pearosn Education Australia. O'Loughlin, S. (2005). UGG Step up Licensing, Tries Appealing to Men. Brandweek, 46(21), 11. Palmeri, C. (2006). Sensitive Soles. Businessweek, 3987, 14. Thompson, S. (2004). Ugg Australia.Advertising Age, 75(44), 19. Thompson, S. (2006). Ugg, others take a shot at gender bending. Advertising Age, 77(21), 4-6. Webber, M. & Weller, S. (2001). Trade and inequality: Australia's textile, clothing, and footwear industries, 1986-1996. Journal of Economic Geography, 1(4), 381. Wilson, B. (2007). Ugg goes for Gold Coast. WWD: Women's Wear Daily, 194(80), Wikipedia Foundation. (2009, November 14). Retrieved December 12, 2009, from http://en. wikipedia. org/wiki/Boot Yellow Pages. (copyright 2006). Retrieved November 06, 2009, from http://www. yellowpages. com. au

Current Issues In Management And Education Education Essay

Nelson Mandela famously quoted ; Education is the most powerful weapon you can utilize to alter the universe Walsh, 1996. Mandela meant instruction in a wide sense ; its non thought to be gained entirely from reading or sitting in schoolrooms and can non be half-heartedly undertaken. Basically, it ‘s associated with life and development, determining the hereafter to bring forth a righteous, democratic society ( Walsh, 1996 ) . This assignment aims to research the development of university instruction and foreground how current economic and political climes have affected the higher instruction experience. John Stuart Mill, a philosopher dating back to the 1800s, suggested that higher instruction was to be provided as a ‘public good ‘ to profit the whole community with societal facets being undeniably of greater importance than a high winging calling ( Phippen, 2012 ) . Gratuitous to state, the educational system has drastically changed in modern society. Today there is an outlook that immature people will derive a grade, whereas in the past grades were n't as to a great extent sought after. Changes within the non-market facet of society viz. , societal, political and legal factors, such as technological progresss and alteration in authorities, are a conducive factor to the educational system alterations ( Phippen, 2012 ) . Liberalism is thought to be replacing public good with the construct of ‘individual duty ‘ which has been argued in pattern to supply superior cumulative public good ( Phippen, 2012 ) . Liberalism was chiefly identified through the Hagiographas of Adam Smith ( 1776 ) which eradicated authorities engagement in economic affairs and hence promoted ‘free trade ‘ ( Martinez and Garcia, n.d. ) . The policy of free trade induces the argument as to whether the populace and authorities should lend to the support of universities if the result is entirely personal addition for the pupil in footings of possible greater occupation chances, with the public non having the return on investing they expect ( Phippen, 2012 ) . Neoliberalism, ‘New Liberalism ‘ , has been revived over the last 25 old ages with the rapid globalisation of the capitalist economic system, switching control from the populace sector to the private sector with strong support from administrations such as the IMF and World Bank ( Martinez and Garcia, n.d. ) . Neoliberalism policies can be clearly observed in today ‘s society with marks that the affluent grow wealthier and the hapless grow progressively poorer, foregrounding morality issues such as equality ( Martinez and Garcia, n.d. ) ( Phippen, 2012 ) . With the present addition in university fees in England there is a strong possibility that, in the hereafter, merely those coming from affluent backgrounds will be able to afford higher instruction. The ‘University ‘ stigma has changed quickly and is continually developing in footings of organizational construction, nucleus rules and aims ( Scott, 2012 ) . Increasingly, universities are get downing to see themselves as corporate administrations with corporate values ; promoting systematic direction attacks ( Scott, 2012 ) . This alteration in bottom line construction could better establishment ‘s fundss and operations, supplying a â€Å" stronger focal point on high quality instruction † ( David Willets cited by Coughlan, 2010 ) . On the other manus, due to increasing answerability force per unit areas and the tenseness between intrinsic liberty and the changed nature of modern university, ‘critical question ‘ and ‘academic freedom ‘ could be removed from the modern educational construction ( Scott, 2012 ) . Higher instruction is progressively going one of the most extremely debated subjects within today ‘s alliance authorities ( Key Note, 2011 ) . Policies late implemented have cut educational grants for farther survey establishments in England in an effort to help economic recovery ( Key Note, 2011 ) . This abjuration of support has placed the ?9000 a twelvemonth fiscal load entirely on the pupil, enabling universities to replace a big portion of lost province support ( Coughlan, 2010 ) . He reports that in bend, pupils will progressively demand to be treated as valued clients in footings of the quality they receive. There is great national and so international involvement in the quickly altering educational construction due to the increasing figure of pupils from abroad seeking instruction in England ( Key note, 2011 ) . Controversially, the Welsh authorities has absorbed these fee additions for Welsh pupils prolonging the mix of public and private support ( BBC News, 2011 ) and in an utmost contrast, Scottish and EU pupils presently have no fees to pay at all if staying in their several state ( BBC News, 2012 ) . International pupils analyzing in the UK and other foreign establishments have an influential presence in the higher instruction system both financially and economically ( Richards, 2012 ) . With progressively more UK alumnuss seeking employment abroad, competition to pull the biggest encephalons has become an built-in portion of university selling ( Richards, 2012 ) . Mazzarol and Soutar ( 2002 ) claim that international pupils are confronting what ‘s been suggested as a push pull theoretical account. They say that through cultural attitudes in India and Asia, instruction is seen to be a manner of raising economic and societal position which is thought to ‘push ‘ pupils to analyze abroad in more educationally accessible states. The pull factor comes from planetary competition between host states and more narrowly institutional competition in footings of their selling attack to pull foreign pupils ( Mazzarol and Soutar, 2002 ) . With the UK being seen as a diverse, tolerant society and international pupils wanting more cognition of western civilizations, authorities engagement is indispensable to guarantee that educational quality is maintained ( Kelly, 2011 ) . Million+ ( 2013 ) province that international pupils contribute ?4.2bn to the UK economic system each twelvemonth ; loss of this gross could hold damaging effects on society. Frequently throughout instruction, pupils are told that deriving a grade will take to a good occupation ( Mckay, 2012 ) . The Mail online ( 2011 ) has stated that progressively universities are implementing ‘Mickey Mouse ‘ grades which do non hold significant bearing in the alliance market. Staffordshire University has been reported to offer David Beckham surveies taking to arguments proposing that the deficiency of social part of such classs, including cinematics, picture taking and media surveies, should non be aided by authorities support and public revenue enhancement ( Mail Online, 2011 ) . The statement advocates that an apprenticeship which enhances practical accomplishments would be of greater benefit. To advance economic recovery, today ‘s alliance authorities seek to supply 400,000 apprenticeship occupations by 2014-15, an addition from 2011 ‘s 279,900 chances ( Mail Online, 2011 ) . The justification of this alternate option has been highlighted thr ough ‘real-life ‘ success illustrations such as Richard Branson, who acquired merely one O-Level ( Mail Online, 2011 ) . With university operations and the support of higher instruction being at the head of media and political attending late, inquiries are raised sing whether the addition in fees match possible additions in order to do university a worthwhile investing. Alumnuss are happening it progressively hard to acquire onto the 'employment ladder ‘ and figures show that more than half of new university pupils will still be paying off debts into their 50 ‘s ( The Telegraph, 2012 ) . Interestingly, HEPI ( Higher Education Policy Institute ) have forecasted that the current ?9000 fees are non sustainable and will finally coerce the higher instruction system to go a polarised sector ( Sellgren, 2011 ) . The article forecasts that entire pupil figures will diminish by at least 8 % each twelvemonth, with Million + ( 2013 ) describing the unwanted deductions of this lessening on the British economic system. The exchequer additions ?94k per alumnus and moreover alumnuss can theoretically command higher rewards which would increase revenue enhancement gross to the treasury, making long term social benefits ( Million + , 2013 ) . Groves ( 2012 ) stated that the National Union of Students has attributed the proliferation of increasing pupil self-destructions to fiscal force per unit areas. Since the start of the recession in 2007, Male self-destructions have increased by 36 % and females about double ( Groves, 2012 ) . This has led to a great demand for an addition in the support of pupils and so alumnuss seeking for occupations ( Groves, 2012 ) . Academic force per unit areas and declining occupation chances are besides thought to be a conducive factor and a recent BMJ survey connected lower employment degrees to higher self-destruction rates ( Groves, 2012 ) . But hope could be on the skyline. BBC News ( 2012 ) have announced that unemployment rates have decreased by 49,000 from September to November 2012 with the ONS claiming that the bulk of this was due to the diminution in ‘youth ‘ unemployment which could be the start of positive chances for alumnuss. This mark of possible economic recovery could be disputed as the lessening has been attributed to more people accepting portion clip work, with record Numberss making so as they are unable to happen full clip work ( BBC News, 2012 ) . Increasingly more and more alumnuss are seeking employment in a more favorable environment overseas ( Daily Mail, 2011 ) . Some say that the UK are neglecting its alumnuss in the sense of keeping after it emerged that about two tierces were unable to happen degree degree employment upon graduating ( Daily Mail, 2011 ) . This thrust in alumnuss prosecuting calling aspirations overseas could foster increase Britain ‘s economic jobs ( Daily Mail, 2011 ) . With limited Numberss of chances within the current economic system employers are get downing to look for more than merely a grade ( Daily Mail, 2011 ) . Experience within the concern universe is going a necessity for employers, taking to the development of unpaid internships ( Page, 2012 ) . Unpaid internships, a cost film editing mechanism for administrations, cut down the figure of paid occupations available to alumnuss. In footings of employment moralss this has become a really diverse topic. Implementing a prohibition on thi s legitimate unethical act is highly hard with pupils ‘ progressively needing experience to derive a bridgehead onto the calling ladder ( Page, 2013 ) . An statement being, people who do non go to university and travel directly into work have at least 3 old ages more experience in the working universe than a alumnus which could do them more favorable in society ( Mckay, 2012 ) . Stating this, there are besides many positives associated with set abouting farther instruction which have been overlooked late as focal point has been on fees instead than advancing value. Higher instruction should be measured utilizing other dimensions than chiefly interlingual rendition into net incomes for illustration, occupation satisfaction and public good. A individual who has n't achieved a degree degree making could be running a successful concern but may non see the same degree of occupation satisfaction as person gaining less, with a grade and debts such as a Nurse whose function in society is critical and displays the prototype of ‘public good ‘ . Iqbal ( 2013 ) suggests intrinsic values and intangible benefits must be taken into consideration as accomplishments developing may non be the most significant component of higher instruction. Developing as a individual and deriving movable accomplishments such as a wide head set could see the alumnus going more wel l-thought-of in society through cognition of independency and adulthood ( Iqbal, 2013 ) . Parraudin ( 2011 ) claims that it is a shame that university has become a trade good and focal point has been on cost when for most, the experience as a whole is an embracing life chance. It enables the pupil to gain aspirations, develop the degree of adulthood needed to boom in the workplace and could set the alumnus in an enhanced place to a non-graduate when sing social benefit ( Parraudin, 2011 ) . Another statement in favor of alumnuss come ining the workplace is the increased demand and aspiration to be a portion of a socially responsible corporation which has today go a precedence for administrations ( Rao and Raj, 2011 ) . Graduates choosing to take an employer based on their socially responsible behavior can merely be seen to hold a positive impact on both the concern environment in footings of moralss and so in the planetary economic system itself. Corporate Social Responsibility is critical for corporate citizenship to turn to affairs such as utilitarianism, liberty and rights ( Phippen, 2012 ) . Non-Conformists to ethical imposts, for illustration, the revenue enhancement argument environing Starbucks, Google and Amazon has led to the reception of a batch of negative media attending. Milton Friedman, market economic expert, stated that carry oning corporate duty can so let a concern to â€Å" do as much money as possible while conforming to the basic regulations of soc iety, .. both law.. and ethical usage † ( Halbert and Ingulli, 2012 ) . The force per unit areas implemented by alumnuss for administrations to conform will progressively help sustainable development in the hereafter ( Rao and Raj, 2011 ) . In footings of society part within direction and concern development, alumnuss and the younger coevals progressively have the border claim NYDA ( 2013 ) . This is positively highlighted in the patterned advance of the cyberspace civilization which is germinating at an exponential rate with the younger coevals accommodating and encompassing technological promotions at a much greater velocity than that of their seniors ( Nickson, 2013 ) . With more concerns turning to this medium non merely to pass on with clients but besides to run day-to-day operations and better internal efficiency, the alumnuss ‘ ability to come on aboard technological promotion with easiness should n't be overlooked. Coevalss are progressively going separated through the technological ‘generation spread ‘ ( Fariwu, 2010 ) , stressing the necessity for the alumnus in future economic growing and in supplying corporations with a much needed sustainable competitory advantage. This assignment has been greatly good in finding my single beliefs on higher instruction and has clarified what I believe is mine and other alumnuss ‘ societal place. A direction instruction does non restrict future calling possibilities in comparing to a vocational grade. This could be seen as good due to geting a wide cognition of the concern industry as a whole, an ideal property for concerns today as all sections need to be cohesive to make a sustainable hereafter. As Napoleon Hill ( 2007 ) one time proclaimed, the â€Å" starting point of accomplishment is desire † . To be successful in concern and direction the campaigner needs to be adaptable to alter, which is obviously seeable above through the younger coevalss conformity towards technological promotions. These are traits that are developed throughout childhood and are so enhanced through a university instruction. Gratuitous to state, some of the most successful business communities and adult females have non obtained a university grade which suggests that direction and associated callings do non entirely get down in university but natural traits of leading can besides predominate. I have assurance in aerating my beliefs that A-level pupils should hold all available calling options reinforced in an impartial manner. Through my ain educational development, the merely ‘successful ‘ option highlighted to me was farther instruction. Other options such as college, apprenticeships and working your manner up a company were suggested in a blase manor with the negatives 2nd to none outweighing any positives. Questions have been raised by myself and others associating to the issue of whether 17 is excessively immature to make up one's mind upon a future calling. Personally, I was diffident what I wanted and after set abouting legion work experiences, and non happening my niche I was stuck in a rut. Finally I gained a corporate work experience arrangement at Brains Beer brewery which showed me that a wide sector grade such as concern would non contract future chances, enabling more clip to make up one's mind upon my calling aspirations. Another sentiment I put to you is that possibly after secondary instruction all pupils should take a spread twelvemonth. I feel it would coerce immature grownups to farther mature and whether they work or travel it could give them a better word picture of what they want to carry through. I besides feel a interruption from instruction and tests could be of utmost value as I experienced last twelvemonth during my placement occupation. The interruption has reignited my motive to analyze antecedently I had undertaken tests for 7 back-to-back old ages. From talking to others sing the capable affair, a subject has emerged where the bulk are against the fee addition with a peculiar statement that stood out of why should we back up a authorities who wo n't back up the young person of today? The function of university is thought to make â€Å" capable and cultivated human existences † ( . It aims to develop assurance, supply cognition and a skilled work force. University is thought to be an investing, in footings of long term fiscal addition and so societal addition. Today I feel university is really much about personal addition instead than what the pupil can convey to society. I accept there is, in a manner, a valid statement for public and authorities support non to be maintained if every bit forecasted, it will so assist assistance economic recovery. Stating this, surveies have been released claiming it wo n't in fact assistance recovery as fewer pupils, a bead of 30,000, will really be the UK ?6.6bn ( Coughlan, 2013 ) . Initially when make up one's minding to ship on a university instruction, my ultimate purpose was to heighten calling chances, but the experience as a whole has provided much more than expected. My confidence has grown enormously and the differences I can are personally are extended. Meeting dissimilar people and socializing with different civilizations has provided a societal benefit I did non anticipate. Other unexpected values that have been enhanced are ; independency, life accomplishments, apprehension of the professionalism, the ability to work expeditiously in groups and get the better ofing issues which can all be usefully applied to the existent universe. I agree that experience is an of import necessity that should be incorporated into farther instruction. Not merely are employers progressively looking for more than merely a making, it can be of extreme benefit to the pupil every bit good. It gave me the assurance to cognize that I can boom in a concern environment and allowed me to set the learnt theory into pattern. The twelvemonth in industry provides a pupil with the realization of concern highs and depressions and provides a more soft passage into the on the job universe. From grounds antecedently highlighted, I am now ashamed to state that I succumbed to the force per unit areas of deriving work experience and embarked on a twelvemonth long unpaid internship as portion of my 4 twelvemonth grade class. I found my ideal occupation, ‘Marketing and Communications Assistant ‘ for Cardiff Blues Rugby squad, with one ruin: it was unpaid. Through deliberation of the options available to me and sing the attempt I had put into seeking an undergraduate arrangement, it was an chance I did non desire to turn down. I felt a twelvemonth working, unpaid, in an industry of involvement could be of long term benefit. It did non happen to me that through Cardiff Blues offering unpaid internships, it in fact reduces the figure of available paid alumnus chances. I gained a batch from the under-graduate arrangement. I worked a lower limit of 40 hours a hebdomad and when there was a rugby lucifer this rose to 45-50 hours a hebdomad. Fortunately I had some fundss behind me as a support system but it was n't plenty for me to populate on so I undertook another occupation working in meetings and events for a corporate hotel concatenation. This proved to be tough as many yearss I would work 17 hours with the record being 90 hours ‘ in one hebdomad! This showed me how tough the on the job universe can be but furthered my cognition on how different industries operate. I hope it was a forfeit that will be good in the long tally. I believe this chance puts me in a strong place as a alumnus when looking for work due to the experience received every bit good as demoing versatility. I besides ran the 2012 London Marathon and raised ?2500 for Children with Cancer which was a great accomplishment and shows dedication as I was working up to 80 hours a hebdomad every bit good as preparation and fundraising for this. Charity work will so play in my favor as part to society when seeking alumnus employment. Once my arrangement occupation had drawn to an terminal ( and after months of salvaging every penny ) I went going for three months before returning to university to finish my concluding twelvemonth. The experience was unforgettable and so larning about other civilizations opened my head further to future possibilities. Traveling, in my sentiment, is the most independent thing one can make, larning so much about yourself and the duty can undeniably develop your character. Reflecting upon the recent fee additions and looking at personal fundss, as a Welsh pupil a much more financially stable option for me would hold been to remain in Wales to go on my surveies due to the support I would hold received from the Welsh authorities. At the clip I was inexorable that I wanted to travel from Wales as the ‘grass is ever greener ‘ but have since realised this is non the instance. For pupils now contemplating university, I think Cambrian pupils and so Scots pupils should stay analyzing in their several states if possible. Upon graduation my aspirations are to derive employment back in Wales. Since traveling, a long term aspiration will be to hopefully migrate to New Zealand where I can develop my direction accomplishments in a differing civilization and possibly even get down up my ain concern if fundss become accessible. Without the higher instruction experience I do n't believe that I would of all time hold acquired the bravery or self-belief to do such a drastic move but university has provided me with this independency. A survey in the South Wales Echo ( 2013 ) revealed that alumnuss will hold a much more hard clip happening employment in Wales than anyplace else in the UK. They reported that merely 42 % of major Welsh employers offer entry degree vacancies, when comparing that to 84 % in London it puts a instead black mentality onto the likeliness of deriving employment in Wales. Especially for me now, happening a occupation will be of great concern. I feel a 4 twelvemonth class has been long and financially I am presently in a worse place than many of my friends who did non take farther instruction. I am dawdling buttocks socially as many of them now have their ain place with their spouses, a full clip occupation and are get downing to settle down and hold a household. I hope that by the terminal of my journey this quotation mark below will be one of truth ; â€Å" I ‘m non stating you it ‘s traveling to be easy, I ‘m stating you it ‘s traveling to be deserving it † ( Goodreads, 2013 ) In decision, there have been statements both for and against the higher instruction experience. On one manus, information sing the proliferation of pupil self-destructions have highlighted that doubtless fiscal force per unit areas are impacting pupils. The media late have focused on the negative impact of the increased higher educational fees which are obviously doing people to see alternate options, a move which could potentially be the economic system one million millions alternatively of aid economic recovery. In footings of feasibleness, it would look necessary for people to ship on higher instruction for vocational classs such as medical specialty and jurisprudence. Losing this expertness could badly impact Britain ‘s economic and political place. What has emerged is the subject that ‘mickey mouse ‘ classs such as those antecedently mentioned, may non in world be financially good in footings of calling additions and social part. Unpaid occupations are doing it progressively hard for alumnuss to derive a bridgehead onto the calling ladder. This pushes graduates overseas, whereas Britain should concentrate on maintaining its endowment for economic stableness. Alumnuss should n't be overlooked in the concern universe as the hereafter of Britain. Through stronger sustainability beliefs and fast acceptance to technological progresss alumnuss have the potency to maintain Britain in a planetary competitory place. Other values derived from the higher instruction experience have a greater impact on a individual that can non hold a pecuniary value placed on it but statistically alumnuss have an mean potency of gaining up to 27 % more than a individual geting merely A-levels ( Million + , 2013 ) . Overall, even with the economic downswing and the weighing up of both sides of the statement I feel that a university instruction is a good investing for both the participant and so the economic system. For the UK economic system to retrieve support demands to be given to pupils as the alumnus has the potency of increased net incomes and in bend society will have high gross in footings of revenue enhancement.

Advertising Is a Wasteful Expenditure or an Investment

Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into. For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective customers of the values of the products and capturing them. In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste. So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer Advertising Is a Wasteful Expenditure or an Investment Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into. For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective customers of the values of the products and capturing them. In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste. So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer

English Essay Example | Topics and Well Written Essays - 750 words - 19

English - Essay Example The people, who watch over her in this condition, are Jason Posner, who solely resorts his faith in being a doctor. Another person is, Susie Monahan, who is a nurse with a humanitarian approach, she is the only one in the entire hospital who really cares for Vivians deplorable state. Dr. Kelekian is the head doctor in the hospital, who is just interested in the results; it does not matter to him, what they are. The doctors counsel for an untried treatment of painful chemotherapy, and she agrees to it. Partially it is her own choice, but also her own personal states of affairs force her to act so, she comes to a decision to endure the agony of the treatment by herself. However, as her treatment develops, she desires that she really had some more actually gentle human interface from the people who treat her as a human being and not just an object of research trial. The tone of this theatre is grim, and quite unlike to the name, ‘Wit’ is not explicit here; but the play has many intelligent moment of humor in it. The story revolves around a question of life and death, but has a much more intricate humanitarian tone in it. The excellent background music of piano helps to understand the underlying tone of the story more deeply. Emma Thompson’s outstanding performance and Mike Nichols’ excellent direction made it more appealing to the spectators. This theatrical production Stage Beauty (2004), is based on 1660s Londons theatres production of Londons theatres. The plot turns around the established system of gender positions in the theatre production houses. It intends to modify these gender issues for everyones benefit. Ned Kynaston is a homosexual, cross-dressing artist who has been portraying on-stage female characters in several plays for many years, mainly the role of Desdemona in Othello. He also shares a close bonding with a certain male co-actor. Gradually, the long and

Autobiography and professional goals statement Personal

Autobiography and professional goals - Personal Statement Example I did not have a lot when I was growing up. I was born into an Afghani low-income family that struggled to provide for me. Life was a challenge every day. When I was six years old, my family moved to the neighboring country of Pakistan due to the war that had broken out in my own country. Because we left in a hurry, we did not have any possessions when we reached Pakistan. As a result, my parents could barely provide enough food to feed me and my four brothers. After a couple of years of life in Pakistan, tragedy struck. One of my younger brothers died due to severe food poisoning. The seriousness of our situation at that time led me parents to marry me off when I was 13 to someone who was twice my age. Although this may sound like a strange event, at that time in Pakistan this was a common occurrence because there were many cases of young girls being kidnapping. My parents did not want this fate to befall me, so they made a tough decision. This is added to the fact that my parents c ould not adequately provide for me, so marrying me off would actually benefit them in the long run. A couple of years after I got married I moved to the United States along with my husband. I saw this as an opportunity for my life to change for the better. However, my life became much worse due to the physical and emotional abuse that I suffered at the hands of my husband. During those first few months, I felt like a prisoner; I was not allowed to attend school or even go outside and talk to someone. I had my first child not long after this, but I still felt like a child myself. A few years later I had my second daughter while I was still only a teenager. As a result of this, I had to mature very quickly, and this maturity would help me later on in my life during difficult times. At the age of 20, I could not handle the abuse metered out by my husband, so I filed for divorce. I had a dream to go to

Goldsteins and Marquezs ethnographies of Brazil Essay

Goldsteins and Marquezs ethnographies of Brazil - Essay Example Both authors describe the South American experience of some communities. They depict the real situation of some marginalized groups. The two authors take a bold step in describing the social problems surrounding poverty, racism and unemployment, topics that many anthropologists avoid. Both writers have studied with interest the social set-up of Brazil, a region inhabited by a large number of minority groups. The region faces marginalization in many aspects of life. The effects of the racial factor in the marginalized area are evident. The authors boldly highlight the true experience of minority groups in America. The topics handled cause a freak to many anthropologists. However, these two writers have taken time to give an account of the circumstances of societies that have always demanded inclusion. However, the accounts reveal that the societies still experience exclusion. In addition, the anthropologists describe how different classes interact in the Latin society and the general effects on society.Goldstein’s book is a reflection of study findings in the 1990’s in Brazilian shanty towns. The author describes the experiences of women living in several of the shanty towns. He describes in a novel-like structure the experience of domestic workers in Rio de Janeiro. The author tells of his findings through the description of Gloria’s life, family and events surrounding her survival in the shanty towns. Goldstein exposes the readers to the humor that is so out of place (Goldstein 6).... Goldstein’s book is a reflection of study findings in the 1990’s in Brazilian shanty towns. The author describes the experiences of women living in several of the shanty towns. He describes in a novel-like structure the experience of domestic workers in Rio de Janeiro. The author tells of his findings through the description of Gloria’s life, family and events surrounding her survival in the shanty towns. Goldstein exposes the readers to the humor that is so out of place (Goldstein 6). The people experience tragedies that they do not seem to find solutions for and they result to creating humor out of the painful experiences. The experiences move the reader because there is a reverse of reactions from the people. They laugh when it is time to cry. Such circumstances form the background on which Goldstein writes the ethnography. The laughter out of place is a novel that gives rise to sadness and empathy. The challenges faced by the residents of shanty towns in a fa lling economy are unbearable and unimaginable by the reader. In addition, society is full of social problems that lack solutions and nobody seeks to address them. Marquez is an anthropologist who crosses borders to befriend and get highlights of street life in Venezuela. The author explores the factors that contribute to social degradation that sends young people and children to the streets exposing them to crime and other social ills (Marquez 22). In addition, the book highlights the real life challenges of the minority group in America that has the highest number of street children. The author brings out the vivid reality through narrations of experiences of selected street children in the first half of the book. In the second half,

Drug profile Essay Example | Topics and Well Written Essays - 2000 words

Drug profile - Essay Example Indications: - bronchial asthma (RACGP, 2006; Lullman et al., 2000), - bronchitis (RACGP, 2006) - exercise-related dyspnea (RACGP, 2006) - other breathing problems (RACGP, 2006). - pre-term labour (Morgan et al., 1987). According to the Medical Reference Manual by Adult Retrieval Victoria (2011), Salbutamol (5-10 mg or 8 puffs 10-15 minutely) is one of the standard therapies for refractory asthma. Continuous nebulised Salbutamol is also used for maximum pre-intubation therapy. As well, the Queensland Ambulance Service (2011) lists approved emergency indications as bronchospasm and suspected hyperkalaemia with QRS widening and/or AV dissociation (Medical Director’s Office 2011 p. 69) for adult and paediatric administration (p. 70). Contraindications against paramedic use of salbutamol have been reported to include potential synergism with other sympathomimietics. It should also be used with caution in patients with diabetes, hyperthyroidism, and cerebrovascular disease (Albuter ol 1999, p. 1). List of drug-drug interactions with Salbutamol (Albuterol 2011) Medicine name Strength Atomotexine – may cause CVS effects such as tachycardia and hypertension case reports Digitalis – hypokalemia induced by salbutamol may cause cardiac glycoside toxicity Mechanism already elucidated Diuretics – hypokalemia Steroids – hyperglycemia or hypokalemia Sympathomimetics – additive effects Theophylline – additive effects Xanthine derivatives –hypokalemia Bendrofluazide – augments hypokalemia, cardiac effects, arrhythmia Signal Transduction Mechanisms for ?2 Receptors Figure 1.The messenger system starting with the activation of receptor, which stimulates the G-protein to dissociate into its subunits. The ?-subunit then activates the enzyme converting ATP to cAMP. Figure from Guyton, A. C. and Hall, J. E. 2006. Textbook of Medical Physiology. Philadelphia: Elsevier. Salbutamol is an agonist of the beta 2 adrenergic recep tors found on the smooth muscle lining airways of the lungs (Lullman, 2000). The intracellular components of the receptor are associated with G protein. In turn, G protein has three sub units (alpha sub unit, plus tightly associated beta, and gamma sub units). Upon binding of salbutamol to ?2 receptor, the latter activates the G protein, causing GDP (guanosine 5'-diphosphate) associated with the G protein to be phosphorylated to GTP (guanosine 5'- triphosphate), which initiates detachment of alpha subunit. The alpha subunit binds with adenylyl cyclase, which catalyses the conversion of ATP to cAMP (adenosine 5'-triphosphate to adenosine 3',5'-monophosphate) (Guyton and Hall, 2006). cAMP then inhibits myosin light chain kinase which is responsible for the contraction and hence constriction of bronchial smooth muscle (Klabunde, 2008). The inhibition of myosin light chain kinase promotes the physical relaxation and hence dilation of the smooth muscle lining of the affected airways whic h improves the potential for improved respiration which is key to addressing several pulmonary disorders Evidence of Clinical Effectiveness Despite being the most used ?2-agonist, research on the clinical effectiveness of Salbutamol had contradicting results. In a randomized control trial on salbutamol against preterm labor, 100 women, ages 17-32 years old and between 20-37 weeks pregnant, were recruited.

Most Creative musician Essay Example | Topics and Well Written Essays - 750 words

Most Creative musician - Essay Example His early career was spearheaded when he joined his brothers’ band called â€Å"The Jackson 5† in 1964. Michael Jackson is known for his famous creations in song, dance, and philanthropy. In his solo career, he released hit songs such as Beat It, Billie Jean, Thriller and Black or White, which became number one hit songs in the U. S. Billboards. These songs were important because they helped him break down the racial barriers at that time. Being black, he faced many challenges and racial prejudice that could have hindered his career advancement. Therefore, he chose to appeal to his audience through songs and eventually earned his place as the first black to have his music played in MTV. He also co-wrote a charity song with Lionel Richie in 1985 called â€Å"We Are the World.† The song was released globally to help create awareness on the degrading conditions that children born in poor families, in the United States and Africa faced. The song sold an estimated thi rty million copies and the money generated was distributed to various charitable foundations to help improve the lives of children suffering from hunger and diseases. As a result, he was awarded four Grammys for his philanthropic efforts. In addition, his creativity in dance is unrivaled. He is famous for creating complicated dance styles that he named â€Å"robot† and the â€Å"Moonwalk.† These styles, coupled with his white-sequined glove, became his signature styles. As a result, he earned himself a place in the Dance Hall of Fame as the first and only dance from pop and rock music. These dance styles still feature prominently in the work of current musicians, some with smaller variations. That notwithstanding, he established the Heal the World Foundation in 1992, which aimed at bringing underprivileged children or those who were terminally ill to his ranch to enjoy themselves on the park rides. He wanted to put a smile on such children who had little or nothing-goo d going for them in their lives (Lewis, 2013). Through his foundation, he donated millions globally to help support children in war-stricken countries, and supported thirty-nine charities. Unlike many famous celebrities who only think of furthering their ambitions, Michael Jackson chose to give back to the community and help alleviate hunger and disease in children round the globe. This, in my opinion, makes him exceptional. His other famous creations include his bestselling poetry book â€Å"Dancing the Dream† and his famous hit song â€Å"Man In the Mirror† through which he gives an insight into the kind of man he is, his personality and character (Huey, 2006). These were essential in aiding his fans know him and identifying with his music. Despite the many controversies that rocked his career in the mid-1990s such as changing his appearance and the child sexual abuse accusations, he remains the most successful entertainer of all time and the unrivaled â€Å"King of Pop.† All artists find inspiration from the creative surroundings chosen by them. A creative surrounding comprises of the physical environment, a feeling, or favorable circumstances that trigger the creativity of an artist. It is that which gives inspiration and helps formulate the idea that the artist has in mind for his work. A creative environment varies from one artist to another including spending more time in one’s own head, relaxing in a chair, going for a walk, daydreaming,

Green Tree City Case Study Week 7 (Question 3 only) Assignment

Green Tree City Case Study Week 7 (Question 3 only) - Assignment Example So it was to those involved with the Green Tree City Bombing investigation. As early as three months before the attack, Lieutenant Boardman was aware several Middle Eastern men in the community had been acting suspicious. Unfortunately with the United States laws on probable cause, he had nothing to hold them. Even when the state trooper made the traffic stop, he had no real cause to search them. Only when the car wreck happened and the money and fake ID documents were found did Boardman and his peers begin to piece together the scenario, mostly too late. Besides, as many agents were focused on the Chandra Levy case in the summer of 2001, Boardman was preoccupied with the Hell’s Angels like motorcycle gang. As the investigation processed, Investigator Vincent would be wise to assume that Green Tree City was a prelude to something much bigger. Although terrorist cells might target a small city office building to instill fear in Americans, the attack was more than likely a test run to see if the United States is complacent once more, with the mistaken impression it won’t happen yet again. It is quite evident that Amid is a young man who is terrified of being put into jail and he might jump at the chance of being a confidential informant. Nobody in the cells thought of him as much more than a gopher and he might be able to garner a great deal of information just by hanging around the terrorists. Of course that depends upon whether word of his arrest has filtered down to the suspects. In that case, that would be putting his life in great danger. However, the investigation should focus on that salvage yard operation in Arizona. Many thousands of people from Central and South America illegally cross the United States-Mexican border annually. That international area is nearly 2,000 miles of mostly rugged and highly indefensible desert areas. The Department of Homeland

Critique of a published research paper Essay Example | Topics and Well Written Essays - 3000 words

Critique of a published research paper - Essay Example 2004). Title The title of the study conducted by Nick Sevdalis, Andrew N. Healey and Charles A. Vincent (Nick et al. 2006) is well defined, concise and the reader can effectively understand the topic of this study only by reading the title. The title is informative because it is telling us that the subject of this study is which is important information for future researchers (Polit and Beck 2008). However even though I can clearly understand the subject of this study I can understand very little about the character of this study and the methods they used so based on the title I can’t determine if it is a systematic review, experimental study. Researchers Qualifications Nick et al. 2006 have the appropriate professional qualifications for conduction of this study. This is important because of the character of the research method adopted by the authors. Subject of this study is analysis of communication within the operating room and identification of eventual events that may di stract the normal functioning of the surgeon, anesthesiologist or other members present in the operating room. In order to achieve adequate and reliable assessment there is a need of professionals, trained to recognize the subtitle communications within the operation room. They have to be familiar with medical terminology and the surgical procedure in general in order to be able to recognize and differentiate a conversation that may be qualified as distraction or communication that is normal and productive (Dale 2005). As I can see from the qualifications of the researchers (Lecturer in patient safety, Research associate, Professor of clinical safety research - Department of bio-surgery) all of these aspects are covered. Abstract Abstract is a brief summary of an experimental study, research paper, dissertation thesis or some other academic article. It can be viewed as a â€Å"point of entry† or general information’s about the paper (Gliner et al. 2000). It is often us ed as a tool for fast familiarization with the general text. Abstracts are often used by researchers in order to obtain fast information about the essence of the study and to conclude if this study is of any interest for his research. Study conducted by Nick et al. 2006 has abstract included at the beginning of the text. In the abstract authors state the aim of the study: there are problems of communications effectiveness in the operating rooms and authors try to identify the content, initiators and recipients of communications and the level at which the surgical team and its team members are distracted by these case-irrelevant communications or CIC’s. In the abstract I can also see that authors presented a short outline of the methodology that they used in order to obtain the data. At the end of the abstract authors summarize the findings in a conclusion subheading where they point their perspective of the findings of the study and proposal for a future research. As I can se e abstract of this study is very informative and concise. Introduction Introduction of the study

Luxury Paradigm Essay Example for Free

Luxury Paradigm Essay It is generally acknowledged that western consumption of luxury in the 1980s and 1990s was motivated primarily by status-seeking and appearance. This means that social status associated with a brand is an important factor in conspicuous consumption. The baby boom generation luxury consumer has a passion for self-indulgence while maintaining an iconoclastic world view, which is transforming the luxury market from its ‘ old ’ conspicuous consumption model to a totally new, individualistic type of luxury consumer one driven by new needs and desires for experiences ’ . The expression of ‘today’s luxury’ is about a celebration of personal creativity, expressiveness, intelligence, fluidity, and above all, meaning. LUXURY AND POSTMODERNISM Recent arguments have been sounded that aspects of contemporary luxury consumption have reflected the phenomenon of postmodernism. Postmodernity means very different things to many different people’. Postmodernism is essentially a western philosophy that ‘refers to a break in thinking away from the modern, functional and rational’. In terms of experiential marketing, two aspects of the postmodern discourse are most relevant: hyper-reality and image. Hyper-reality refers to ‘the blurring of distinction between the real and the unreal, in which the prefix ‘hyper’ signifies more real than real. When the real that is the environment, is no longer a given, but is reproduced by a simulated environment, it does not become unreal, but realer than real’. The example of Bollywood to illustrate the so-called ‘Disneyfication’ of reality within the context of contemporary Indian society: ‘Bollywood captures not only the imagination in the form of song, music and dance but fairy tale settings, romantic melodrama and heroic storylines immerse the viewer in ‘simulated reality’. Traditional marketing was developed in response to the industrial age, not the information, branding and communications revolution we are facing today. In a new age, with new consumers, we need to shift away from a features- and-benefits approach, as advocated by traditional approaches to consumer experiences. One such approach is experiential marketing, an approach that in contrast to the rational features-and-benefits view of consumers takes a more postmodern orientation, and views them as emotional beings concerned with achieving pleasurable experiences. EXPERIENTIAL LUXURY MARKETING When a person buys a service, he purchases a set of intangible activities carried out on his behalf. But when he buys an experience, he pays to spend time enjoying a series of memorable events that a company stages to engage him in a personal way. Experiential marketing is thus about taking the essence of a product and amplifying it into a set of tangible, physical and interactive experiences that reinforce the offer. Experiential marketing essentially describes marketing initiatives that give consumers in-depth, tangible experiences in order to provide them with sufficient information to make a purchase decision. It is clear that the fact that many luxury goods are almost always experiential puts luxury marketers in a unique position to apply the principles of experiential marketing to their activities. Dimensions of the luxury experience The term ‘involvement’ refers to the level of inter-activity between the supplier and the customer. Increased levels of involvement fundamentally change the way in which services are experienced, that is, suppliers no longer create an experience and pass it to the customer; instead, the supplier and customer are interactively co-creating the experience. The term ‘intensity’ refers to the perception of the strength of feeling towards the interaction. The four experiential zones are not intended to be mutually exclusive; the richness of an experience is, however, a function of the degree to which all four zones are incorporated. Those experiences we think of as Entertainment, such as fashion shows at designer boutiques and upmarket department stores, usually involve a low degree of customer involvement and intensiveness. Activities in the Educational zone involve those where participants are more actively involved, but the level of intensiveness is still low. In this zone, participants acquire new skills or increase those they already have. Many luxury goods offerings include educational dimensions. For example, cruise ships often employ well-known authorities to provide semi-formal lectures about their itineraries – a concept commonly referred to as ‘edutainment’. Escapist activities are those that involve a high degree of both involvement and intensiveness, and are clearly a central feature of much of luxury consumption. This is clearly evident within the luxury tourism and hospitality sector, characterised by the growth of specialised holiday offerings. The launch of the Royal Tented Taj Spa (Taj Hotels Resorts and Palaces) at the Rambagh Palace in Jaipur (India) recreates the mobile palaces used by the Mughal emperors of the sixteenth and seventeenth centuries, with chandeliers, royal pennants and Indian love swings. When the element of activity is reduced to a more passive involvement in nature, the event becomes Aesthetic. A high degree of intensiveness is clearly evident within this activity, but has little effect on its environment such as admiring the architectural or interior design of designer boutiques. The six-storey glass crystal design of the Prada store in Tokyo conceptualised by the architects Herzog and de Meuron has become a showcase for unconventional contemporary architecture.

Meaning of Life Essay Example for Free

Meaning of Life Essay We ask ourselves everyday if our life has meaning. We view our lives and others lives in different ways. I agree with life being viewed as a game, and life as learning is adding meaning to our life. I disagree with life having no meaning at all. Every human being views life differently and believes your life is influenced by different ideas and lessons. Life as a game creates a theory that we cant just take our lives too seriously or else we wont be happy and feel as if we have fulfilled our lives and/or our purpose on earth. In our textbook it says if you believe your life is a game, you must pick the type of game you wish to play in your life. You can play games that are purely for fun, for superiority, social, hurting your opponents, or to help others. If you pick to have your game of life to be played just for fun then this could possibly be the happiest way to play your game of life. When being able to play a game for fun it excludes the worry of being judged and having to conquer other opponents to become the winner in your game of life. Your opponents could be your friends, family, co-workers, peers, mentors throughout your life and this could make you a miserable person if they turn their backs on you, or fight against your game of life. If we pick to play our life in a game to hurt our opponents then do we decide who our opponent is? Our opponents could be people in our lives who we do not like. They could become our friends and family and if we disagree, then do they become an opponent to us because we dont see eye to eye? There are so many different ways you could pick to play your game of life. And only you can pick your game, but others around us do influence our choice of what we choose for a game. We dont want to pick a game to which we are setting ourselves up to become targeted as a loser. We all want to be the winner. I believe in our game of life we should be able to choose if we are going to be the winner in our game of life and who the losers will be. Or should everyone be a winner? Some games in particular could cause chaos in our lives. If we choose to play our life as a competitive game then this could end up giving us enemies, and then what is life really about when you have people against you. In a competitive game it is hard to see the ending outcome of the game, so it is always a gamble to what your life or even the next day might bring. When you dont know what the next day will bring, does the rules in your game of life change? It is possible when playing a game, the rules will change and new ones can be created and taken away. As little kids playing games, when they dont like a rule, or merely forget a rule, this changes the game. And these changes affect the outcome of your ending result. Unfortunately I think the rules of your game can change because you learn new things and new technology comes out every day. Life as learning is something we all are introduced to throughout our lives. But do we pay attention to the things life is trying to teach us? Our textbook refers to having a bad experience and turning it into a situation we can learn from. I think we take all situations we are put into and get some kind of lesson or moral meaning out of it. If you view life in different ways then it could change how you react to your life lessons and the idea you should get out of the story. I believe we should all try everything once if it is presented to us and it is morally right. If you cant live your life to the fullest, then are you actually learning everything you can from your life? Do we encounter things in our life because we should learn from them? Is life supposed to have flaws so we can become a better person and make ourselves better prepared for the next time the problem arises? We can ask ourselves all theses questions and if we listen to the ending result and want to understand then we will take something out of the issue as a life learning situation. But can we shut the ideas and ending decisions out, and ignore the life lesson? I think that each and every event that happens in our life was presented to us to teach us a new life lesson and prepare us better for the next time if it comes up in our life again. These life lessons can hurt us but if life was perfect all the time, then when faced with a flaw in our life we wouldnt know how to respond and cope with the problem. Some people in life cant face their flaws of life and walk away or give up. People might do this because they cant deal with the pain and suffering they believe they are being faced with. With the two philosophies above I do agree that our life is a game, and life is learning. We pick what we want to believe and understand. And in our life we play a game where we can pick the winners and losers. We believe that we make the ending decision in our life and pick what our life stories and experiences actually mean. When we are surprised with conflict and a sudden problem, we might not be able to control our life until we can understand what is going on. And if we take time to understand, then arent we still controlling our life? We could always walk away and ignore the new problem. The idea I disagree with the most is life has no meaning at all. Albert Camus said in his book The Myth of Sisyphus that the absurd had become a widespread sensibility in our times. He also relates life having no meaning at all to atheism. If there is no external meaning, then he believes there is no point in life. If life had no meaning then wouldnt we careless about our future and live for that moment. If life has no meaning then would we be in school trying to receive a quality education? Albert Camus believes that most humans are frightened by the idea of living on earth with no purpose to life. And this allows humans to create a purpose to live. In our textbook it states a quote from his book, The gods had condemned Sisyphus to ceaselessly rolling a rock to the top of a mountain, whence the stone would fall back of it own weight. They had thought with some reason that there is no more dreadful punishment than futile and hopeless labor. This to me means that when you are asked to conquer something that is impossible for you to accomplish, then it is the worse thing that would happen in your life. This makes you feel like you have failed at what god has asked you to do. I believe we all have a meaningful life. Each and every one of us affects someone in the world, either if its a positive way or sometimes in a negative way. We wont always realize our affect on others unless it is pointed out to us. As we discussed in class, a drug addict might share his story, and affect children and teenagers and show them the life they lived and how they are now. I think as a teacher you add meaning to your life by teaching others about a variety of topics in life and history. The question does life have a meaning is worth answering. Each and every one of us has our own opinion of life and if it has meaning. We truly cant look up the definition in the dictionary and believe that is what life is. We need to look at our personal situations, as well as experiences to see how it molds our view of what life means. The definition of life from The American College Dictionary states a corresponding state, existence, or principle of existence conceived as belonging to the soul. This to me means that as long as we have a presence on earth they have life on earth. This definition isnt the only one about life; we create our own meaning which is molded to our life. If life is just about existence, then life may have no meaning. We are here on earth to impact people in same way and form. If we are here just for existence then we arent living life. In reality I think life can be looked at in many different ways and there is not just one definition. Is their just one definition and would this change the way we live our lives? Would we be different people than who we are today? Life is a special thing, and we can view our life in different perspectives. As mentioned in my paper we can view life as a game, as learning, and life can have no meaning at all. I dont agree with all the ways we can view our life, but each and every one of us can pick our own way to view life. For me I agree with the fact that life is a game. We pick if we want to play a game for fun, or to be the king of the world. The way we decide to play our life game determines who we are as a person and it helps affect the mood we are in. I also believe life as learning. In life we are given many different life lessons. And what we take from these life lessons is teaching us life. If we dont take the time to learn, then our life isnt complete. Or we at least arent living our life to the fullest. I disagree with the fact that our life has no meaning. We make our having meaning, and if we dont put meaning in our life, then it will be meaningless. You might view your life as meaningless, and to others your life could be filled with meaning. Your view of your life can be different than the way others view your life. Life can have many different meanings and can affect our lives in different ways. In the end we choose what our life will be, and how we will live our life. No one else can choose how you should live your life. In the end it is your choice and your choice alone. We can be influenced by others, but they cant make the final decisions.

Models and Practices to Support Children with Disabilities

Models and Practices to Support Children with Disabilities Special Education Needs Course Level 3. Assignment number 1. Part 1 Outline the legal and regulatory requirements for children with disabilities or specific requirements. Regardless of the circumstances all children have rights to be treated fairly and lawfully. Unfavourable treatment could include, Direct discrimination- could include refusing a child access to the setting. Indirect discrimination- maybe only display information in one language. Discrimination due to disability- children having fewer opportunities to take part in activities than other children. Children with special educational needs or disabilities also have additional legal and regulatory requirements to promote inclusion and protect from discrimination. These include, The Equality Act 2010 allows children to receive the same access to public and private services. Making accessible to all, i.e. ramp or braille. This promotes equal opportunities and inclusion for all children. The Children’s and Families Act 2014- this is a single assessment process that will support children from 0-25yrs. This is an EHC- Education, Health and Care plan. This act requires children and families to be involved in decisions about their care. It also places a legal duty for schools to provide appropriate support to children with medical conditions. Special Educational Needs and Disabilities code of practice: 0-25yrs. This provides guidance on policies and procedures that are set out in part 3 of the children’s and families act 2014. Organisations using this are, all local authorities, NHS trust, Local early year’s providers and independent and specialist schools. The principles underpinned in the code are, Views and wishes of the child and carers. Taking part in discussions and getting the information and support to make the right decisions. Give support to achieve the best possible outcomes. When following these principles the support hopefully will lead to partnerships providing quality support for all who have disabilities and special educational needs. The code of practice aims to remove barriers to learning for all children and that early identification and intervention from all services can support them. The United Nations Convention on rights of the child. This document give rights and entitlements to all children regardless of circumstances and their needs. There are 54 articles that explain the rights. Some examples are, Article 12- states the views of the child should be listened to and respects. They do not give authority over adult views but can be taken into account. Article 23- outlines that children have rights to receive special care and support to enable to live full and independent lives. Article 31- responsibility to be able to play freely within the environment. The Unites Nations Convention on the rights of persons with Disabilities. Human rights treaty that gives rights to disabled people. It outlines ways of reducing the barriers. Article 7 outlines for children what must be taken into account, All necessary measures should be taken into account to have full participation as others do. Primary consideration should be in their best interests. Should have rights to express their views and opinions that affect them, and to be taken seriously. The Special Educational Needs and Disability regulations 2014- this came in to effect on the 1st September 2014. It sets out the requirements for local authorities for accessing children and young people’s needs and drawing up their EHC. It requires them to consult with parents and to keep all involved in the care informed throughout the whole process. A reference to this is taken from, (Ref, Dovenston. M. (2006) Primary Special Educational Needs, Exeter. Learning Matters Ltd). It says that it recognises that parents hold key information and have a variety of unique skills, knowledge and understanding about their child. This can provide a good balance of information needed to get the child the best. Part 2. Explaining the importance of working inclusively with children with disabilities or specific requirements. It is important to promote equal opportunities for children by having an environment free from discrimination. All children should have the opportunity to be educated within a mainstream setting with children of all mixed abilities. Having a child-centred approach will help to meet their needs and strengthen the child. Example, visual timetables, signs in different languages. Access to the whole school through ramps. All these are use at the school which I work at. Two models of disabilities are: Medical model disability, this is when it is seen as an illness. They are labelled by their condition. As they focus on the disability, strengths and interests of the child can be over looked. Social model disability, this recognises that everyone has rights. Attitudes towards disabilities is from ‘society’ not the individual. Ways of promoting inclusive practice are: Respect the child. Empathy demonstrated by practitioners. Children are empowered. Their interests are at the centre of your planning. Examples, using the Individual Education Plans (IEPs) and Annual reviews to get together to discuss these. Good equal opportunities which are a legal requirement, which is not optional, will promote inclusion within the setting. Some of the stratagies used are listed below: Make everyone feel welcome. Respect and value the individual. Plan using their interests. Resources and materials used to promote a positive image. Practitioners to display positive attitudes. Deal with discriminatory language and behaviour in the correct manner. Part 3. The benefits of working together with parents and other professionals. When you are involved in providing care and support for children, parents must be consulted and involved. This will provide insight to have the children are at home, and it is respectful to the family. Along with parents the use of external agencies provide help. Examples: I have contact with a special school who provides information to help me provide the best for the child I work with. The SEND Code of Practice gives an outline of the principles that are needed to maintain a positive working relationship with the parents: Consult with the children and parents when reviewing services All providers should support parents contributing to the reviews of the EHC plans. Make arrangements to provide advice and information to the children. These are all from the new SEND code of practice 2014 0-25yrs. There are still a number of principles from the 2001 paper which are in use. These are, Use parental knowledge of relationship with the child. Focus on strengths as well as their needs. Be aware of their feelings. Make sure parents are aware of and understand procedures and give documents well in advance of any meetings. Respect differing perspectives. Respect needs of the parents. The need to be flexible and also structured within the meeting. Working with other professionals and agencies you can provide opportunities to gain more knowledge and other strategies to help in providing professional care to the children in your care. In school you will have a designated person who is in charge of the SEN children. They are usually referred to as the SENCO, (special educational needs co-ordinator.) they are responsible for providing support for those who need it. My job is to support the learning of a child one to one, who has learning difficulties. I work and liaise with the SENCO worker on a regular basis to ensure we are providing the best support and care for him. Together we have tailored a literacy programme, and we have used outside agencies to provide this material. These are: Speech and language therapist, and a Special school who have given us programmes to use. (Ref, Dovenston.M. (2006) primary special educational needs, Exeter, Learning Matters Ltd) says,’ It is important to listen communicate, take advice and share information with all relevant parties, but always maintaining confidentiality’. Other professionals which can be involved in care for children are: Physiotherapist – to meet the physical needs of the children. Provide exercises and treatment. Speech and language therapist – devise a programme involving parents and practitioners to use with them. Health visitors – provide advice and support and help to educate families. Paediatrician – used to diagnose a condition and possibly refer to other agencies General practitioner – usually first point of contact and they will usually make the referrals. Social worker – have the role of provide safeguarding and protection to children. Also providing guidance and practical help for families. Together all professionals, practitioners and parents will help to provide the support, knowledge and care that a child needs. Part 4 How practitioners can adapt existing practices to support children with disabilities or specific requirements. During the last year or so a number of pieces of legislation has been changed or undated, this includes the SEN code of practice 0-25yrs. This means that all establishments who use these must take responsibility to make sure that the environment is a high standard to provide the care needed. Taken from, (www.eenet.org.uk 19.10.2014) they say that they should, Adapt to meet the requirements within the legislation. All materials and resources are age and stage appropriate. Display positive attitudes. Inclusion within the learning environment. Have early intervention. Have positive role models. The environment is an important aspect. Children need to have appropriate access to the buildings, through ramps, security, high and locked gates. Having the correct equipment, tables chair etc. when choosing an activity to do think about how it is going to take place, if on floor can all taking part or can it be moved onto the table. If a child has a visual impairment do they have the appropriate equipment to use? Visual timetables can help children. I use one of these for the child I work with. Having positive attitudes towards all provides an image for all to follow whatever their needs may be. Children like to do things for themselves, but due to their disability they may find it difficult, for example going to the toilet, getting dressed and undressed. Fastening zips. Velcro is good and gives them confidence to do things for themselves. Some children don’t know how to express themselves and their feelings in an appropriate way. Again I have had this problem. I have made and used a number of flash cards which have different faces on them which represent an emotion. I get the child to show me the card if they need to. They do contain a word explanation. If a child has a physical impairment provide activities that allow them to be at the same level. Have room for them to move without injuring themselves safely around the classroom. For those with sensory impairments try not to change the layout without telling them and showing them (work through it with them). If possible try and keep the floor space clear of obstacles and always supervise the child through any activity. Providing activities that are too easy is the same as giving them something too hard. Through your assessment and judgment you will know the level/ stage which the child is at and you can plan your activities around this using differentiation. Another example is the tailored literacy programme which I use. Giving the children confidence to achieve even the smallest thing will encourage them to do more. Appendix. References used in this assignment are: Course material for assignment number 1. Own experiences from the school where I work. Website – www.eenet.org.uk 19.10.2014 Books. – Doveston.M. (2006) Primary Special Educational Needs.Exeter. Learning Matters Ltd.

Signs of Stress :: essays research papers

"Forty-three percent of all adults suffer adverse health effects from stress; 75 to 90 percent of all physician office visits are for stress-related ailments and complaints; stress is linked to the six leading causes of death--heart disease, cancer, lung ailments, accidents, cirrhosis of the liver, and suicide." (Miller, 1993, p.12) "Stress plays havoc with our health, our productivity, our pocketbooks, and our lives, but it is necessary, even desirable." (Oxford, 1998, p.29) In researching stress, one would learn about what stress is, the early warning signs of stress, the different types of stress, and how to build resistance to it. Stress is a combination of physical, mental, and emotional feelings that result from pressure, worry, and anxiety. These pressures are called stressors. Some examples of common stressors are; divorce, death in the family, job change, pregnancy, a large mortgage, marriage, and retirement. "In medicine, stress is, a physical, chemical, or emotional development that causes strains that can lead to physical illness." (Microsoft Encarta) The early warning signs of stress include apathy, anxiety, irritability, mental fatigue, and overcompensation or denial. Some signs of apathy are feelings of sadness or recreation that isn’t fun any more. Feelings of restlessness, agitation, insecurity and a sense of worthlessness are examples of anxiety. Signs of irritability are feeling hypersensitive, defensive, and arrogant. Feeling argumentative, rebellious, or angry are also signs of irritability. Examples of mental fatigue are feeling preoccupied, having difficulty concentrating, and trouble thinking flexibly. Working too hard, denying that there are problems, ignoring symptoms, and feeling suspicious are all signs of overcompensation or denial. Some behavioral signs of stress are avoiding things, doing things to extremes, administrative problems, and legal problems. Avoiding things includes keeping to one’s self, avoiding work, having trouble accepting responsibility, and neglecting responsibility. Examples of doing things to extremes are alcoholism, gambling, spending sprees, and sexual promiscuity. Some administrative problems are being late to work, poor appearance, poor personal hygiene, and being accident prone. Possible legal problems are indebtedness, shoplifting, traffic tickets, and an inability to control violent impulses. Some physical signs of stress include excessive worrying about illness, frequent illness, and physical exhaustion. Reliance on medication including remedies like aspirin is a physical sign of stress. Ailments such as insomnia, appetite changes, and weight gain or loss are also physical signs of stress. Indigestion, nausea, and nervous diarrhea, are also physical signs, as well as, constipation, and sexual problems. Stress can be confusing. There are some myths surrounding stress. Here are a few of them. One myth is that stress is the same for everybody. This is not true. What is stressful for one person, may or may not be stressful for another; each person responds to stress in a different way.

Swot analysis of Tesco plc Essay -- essays research papers

Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, under which these particular four are Strengths: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Tesco is about a strong UK core business. Last year the industry saw some very marginal growth as a whole, however Tesco continued to grow beyond the market by offering better value for money and through getting cheaper. 2.  Ã‚  Ã‚  Ã‚  Ã‚  To be as strong in non-food as in food. The market for non foods (such as clothes entertainment cleaning products) is worth seventy five billion pounds in the UK today. You can see through the growth of their dot.com business which now has over four hundred and fifty thousand users and is the largest grocery online retailer in the world, and through the success of tescos personal finance with over 1,5 million customers that they are making some real in roads into non foods. 3.  Ã‚  Ã‚  Ã‚  Ã‚  International growth, Tesco have 30% of their stores outside the United Kingdom and plan to make it 45% by the end of next year, and will be approached through central Europe and trough Asia 4.  Ã‚  Ã‚  Ã‚  Ã‚  To have the most loyal and committed staff. Tesco as a company uses clear values to underpin what they do. Their core purpose is based on â€Å"Creating value for our customers to earn their life time loyalty?Tesco have invested one billion pounds Tesco believe that one of they offer the best quality on a broad range of products and believe that they offer the best value. They have invested one billion pounds since 1996 on the campaign to reduce prices to customers and that continues to build as they go in to 2004. They offer outstanding customer service, every customer is offered help at the checkout. Location and convenience is another reason to choose Tesco, they have introduced a staggering 200 in the last two years that stay open 24 hours a day and they plan another 1540 new express stores, which are Tesco mini sto... ...onsolidated balance sheet Fixed assets  £m Fixed assets Intangible Assets 154 Intangible Assets Tangible assets 11,032 Tangible assets Investments 317 Investments Total Fixed Assets 11,503 Total Fixed Assets Current assets Current assets Stock 929 Stock Debtors 454 Debtors due within one year Short term investments 225 Short-term investments Cash at bank and in hand 445 Cash at bank and in hand Total Current Assets 2,053 Total Current Assets Creditors -4,809 Creditors: Amounts falling due within one year Working Capital -2,756 Net current assets (liabilities) Total assets less current liabilities 8,747 Total assets less current liabilities Long Term Liabilities -2,741 Creditors: Amounts falling due after more than one year Provisions for liabilities and charges -440 Provisions for liabilities and charges Net assets 5,566 Net assets Represented by Capital and reserves Ordinary share capital 350 Called-up share capital Share premium 2,004 Share premium Other reserves 40 Other reserves Profit and loss account 3,136 Profit and loss account Ordinary shareholders' funds 5,530 Equity shareholders' funds Minority interests 36 Minority interests Capital Employed 5,566 Total capital employed